

the BIG recycle 2006
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Added: Monday, 19 June 2006 |
Recoup, the UK's leading authority on plastics waste management, is pleased to announce that it is supporting 'the BIG recycle' for the third year running.
Recoup have supported this major national recycling campaign since 2004, by contributing to the planning and concept of the campaign.
The BIG recycle 2006 kicks off on June 5th, just a few days ahead of another major event, the World Cup 2006! "The timing for the BIG recycle is ideal, hinged around an event which traditionally sees many plastic bottles and other packaging used." says Andrew Simmons, CEO, Recoup. He continues "We are as keen as ever to work with Local Authorities, to help them set-up and maximise an efficient plastics recycling programme. The 2006 UK Plastic Bottle recycling survey, shows that 86% of the 471 local authorities now offer recycling collection facilities for plastic bottles and importantly just over 10% now actively collect other household plastics, these results are extremely encouraging for us all. We all need a starting point and an event such as the BIG recycle is a great call to action"
The campaign will see recycling events held across the country, organised by local authorities, materials organisations, community groups and retailers, combined with national press and marketing activity.
This year's campaign is supported by ITV football presenter Gabby Logan, former England player Graeme Le Saux and actor and impressionist Alistair McGowan.
The big name signings will be encouraging households to recycle throughout the World Cup period, and beyond.
Gabby Logan said: "I'm thrilled to be supporting 'the BIG recycle', because my family and I are already keen recyclers. We always use our council's doorstep collection service, and try to shop sensibly to buy recycled or recyclable goods and packaging. It's easy to get into the habit, and it makes a lot of environmental sense.
"Given that we generate even more waste than usual during a major sporting tournament, I think the World Cup is a great time to remind people to do their bit I hope everyone will make recycling their goal this summer."
The BIG recycle is jointly organised and funded by WRAP (the Waste & Resources Action Programme), in partnership with the leading materials recycling organisations British Glass, Corus, Novelis, PaperChain, the Corrugated Packaging Industry and Recoup.
For more information go to: www.recyclenow.com/the_big_recycle/
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